Introduction

As a freelancer, I understand the freedom and the challenges that come with being your own boss. Every day is filled with decisions that directly impact the success of my business. One of the most effective tools I’ve discovered on this journey is the SWOT analysis. It has provided me with a clear path to identify my strengths, weaknesses, opportunities, and threats (SWOT). It’s a tool that every freelancer should consider, whether you’re just starting out or looking to take your business to the next level.

Goal setting is a critical part of any successful endeavor. And the SWOT analysis provides a helpful starting point. It’s not just about setting goals, but about understanding your current state and making informed decisions on how to grow. This article will guide you through the process of conducting a SWOT analysis, providing helpful questions to consider, and outlining how to use this tool to overcome potential obstacles and prioritize the right opportunities.