Mastering the Art of Discount Emails: A Freelancer’s Guide

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A dive into the world of email marketing, offering discounts, and driving sales. Learn how to create urgency, craft compelling subject lines, and more.


As a freelancer, you’re not just your own boss – you’re also your own salesperson. One of the most effective tools in your arsenal? Discount emails. In this blog post, I’ll share my tips and tricks for creating emails that not only offer discounts but also drive sales.

Creating a Sense of Urgency

First things first: if you want to drive sales, you need to create a sense of urgency. This is where a deadline comes in handy. By putting a time limit on your offer, you encourage potential clients to act fast.

But how do you create this sense of urgency? One effective method is to use time-sensitive language. Phrases like ‘limited time offer‘ or ‘act fast’ can work wonders. You could also consider incorporating a countdown timer into your email. This gives a visual representation of the urgency and can be a powerful motivator.

Improving Your Subject Lines

The subject line is the first thing your potential client sees, so it needs to be compelling. Try to create a sense of intrigue or excitement. Personalization can also be effective – if you know the client’s name, use it!

Another tip is to keep your subject line short and sweet. According to [source], subject lines with 6 to 10 words tend to have the highest open rate. So, get to the point and make every word count!

Writing an Effective Discount Email

Now, let’s get down to the nitty-gritty: writing the email itself. Start with a friendly greeting and get straight to the point. Introduce the discount and make sure to highlight the value for the client. For example, instead of just saying ‘20% off’, you could say ‘Save 20% and get more value for your money.

Don’t forget to include the details of the offer. How long is it valid? What does it include? How can they claim it? Make sure all this information is clear and easy to understand.

Using Coupon Codes

Coupon codes can be a great way to track the success of your email campaign. They’re also convenient for the client – they can simply enter the code at checkout to claim their discount.

When creating your coupon code, make it easy to remember and type. You could use a simple word related to your service, followed by the discount amount. For example, ‘DESIGN20‘ for a 20% discount on design services.


And there you have it – my guide to mastering the art of discount emails. Remember, the key is to create a sense of urgency, craft compelling subject lines, provide clear details, and make it easy for the client to claim their discount. Happy emailing!

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